SEO Seminar (English)

Small and medium-sized businesses, entrepreneurs starting their own businesses, and freelancers can benefit from internet marketing opportunities like search engine optimization to improve their revenues.

• Marketing Manager
• Online Marketing Manager
• PR Manager
• CEO
• Online Editor
• Individuals working in marketing and PR

Price per person 649,00 EUR plus VAT
Guaranteed execution from the first booking.
For larger groups please ask for individual prices here.

The price includes:

• Day Seminar - Face-to-Face - Link SEO, Anklamer Straße 38, 10115 Berlin
• Beverages, Business Lunch
• Small groups – max. 6 participants
• Extensive seminar papers – as PDF
• Certificate available

09:00 – 10:30 Introduction to SEO, Technical SEO and Keyword Research

• Major Google algorithm updates
• Technical SEO e.g. coding, page speed, duplicate content, robots.txt and sitemap.xml
• Keyword Research – What does your target audience look for? Which words do they use to look for your products and services? Tips & tools

10:45 – 12:30 On-Page-Optimization

On-Page-Optimization – How can you optimize your website for a better ranking, more clients and a growing business? Tips & tools for analysis and optimization:

• Concept & structure of the website & usability – What is your business objective? Is your website aligned with your targets?
• URL, title & description – How to optimize the snippets of your website on search engine result pages (SERP).
• Headings, images, media – How to improve headings, images and media for search engines?
• Internal links – for optimized usability and higher ranking.

13:30 – 15:00 Off-Page-Optimization & Content Marketing

The complex world of Off-Page-Optimization.

• Organic linkbuilding
• Content-Marketing

15:30 – 17:00 Monitoring

You will get an insight on

• Free SEO tools
• Google Analytics Universal and Google Analytics 4
• Google Search Console
• KPI – Key Performance Indicators – Which KPIs are useful to measure your success in oline-marketing?
• Google Looker Studio

• At the bottom of this seminar page you will find a form.
• In this form you can select the date of the seminar you are interested in and fill in the fields.
• Once you have completed the form and read and clicked on the data protection information, please click on "Jetzt kostenpflichtig bestellen".
• You will immediately receive an e-mail with the basic seminar data.
• Within one working day you will receive an invoice from us.
• The invoice amount is to be paid according to the terms of payment, but in any case before the seminar begins.
• If you are prevented from attending the seminar, please inform us at least 24 hours in advance. We will then find a solution for you e.g. refund of the amount or a new date.

If you have any questions, please do not hesitate to contact us.