SEO Seminar (English)

SEO - Search Engine Optimization

SEO Seminar - What is important?

This open seminar is designed for beginners and can be booked inhouse as well. You will have a thorough look at all main components of SEO:

  • ✔ On-page SEO
  • ✔ Off-page SEO
  • ✔ Content marketing
  • ✔ Monitoring and reporting

SEO is an integral part of online marketing. You can think of it as one of the most important ways to get more traffic on your website. The search engine Google, can potentially drive substantial traffic to your site. Learn how it generates its results and interprets a website. If you want to attract more visitors to your website, this course can give you some insights on how to implement SEO successfully and avoid common mistakes.

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Target audience

Small and medium-sized businesses, entrepreneurs starting their own businesses, and freelancers can benefit from internet marketing opportunities like search engine optimization to improve their revenues.

  • Marketing Manager
  • Online Marketing Manager
  • PR Manager
  • CEO
  • Online Editor
  • Individuals working in marketing and PR


Price per person 649,00 EUR plus VAT
Guaranteed execution from the first booking.
For larger groups please ask for individual prices here.


Included in the price

The price includes:

  • Day Seminar - Face-to-Face - Link SEO, Anklamer Straße 38, 10115 Berlin
  • Beverages, Business Lunch
  • Small groups – max. 6 participants
  • Extensive seminar papers – as PDF
  • Certificate available


Diplom-designer (FH) Gaby Lingath is the owner of Link SEO, a Berlin based agency. She works as an independent consultant and project manager in online marketing for more than 10 years.

She is an established trainer and speaker eg at Technische Universität Berlin (TU Berlin), Universität der Künste Berlin (UdK Berlin), IBB programm Coaching BONUS, Gründerinnenzentrale and

Gaby Lingath, SEO Consultant und Google AdWords Consultant

Das sagen unsere Kunden

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09:00 – 10:30 Introduction to SEO, Technical SEO and Keyword Research

  • Major Google algorithm updates
  • Technical SEO e.g. coding, page speed, duplicate content, robots.txt and sitemap.xml
  • Keyword Research – What does your target audience look for? Which words do they use to look for your products and services? Tips & tools

10:45 – 12:30 On-Page-Optimization

On-Page-Optimization – How can you optimize your website for a better ranking, more clients and a growing business? Tips & tools for analysis and optimization:

  • Concept & structure of the website & usability – What is your business objective? Is your website aligned with your targets?
  • URL, title & description – How to optimize the snippets of your website on search engine result pages (SERP).
  • Headings, images, media – How to improve headings, images and media for search engines?
  • Internal links – for optimized usability and higher ranking.

13:30 – 15:00 Off-Page-Optimization & Content Marketing

The complex world of Off-Page-Optimization.

  • Organic linkbuilding
  • Content-Marketing

15:30 – 17:00 Monitoring

You will get an insight on

  • Free SEO tools
  • Google Analytics Universal and Google Analytics 4
  • Google Search Console
  • KPI – Key Performance Indicators – Which KPIs are useful to measure your success in oline-marketing?
  • Google Looker Studio

Seminar booking - Procedure

  • At the bottom of this seminar page you will find a form.
  • In this form you can select the date of the seminar you are interested in and fill in the fields.
  • Once you have completed the form and read and clicked on the data protection information, please click on "Jetzt kostenpflichtig bestellen".
  • You will immediately receive an e-mail with the basic seminar data.
  • Within one working day you will receive an invoice from us.
  • The invoice amount is to be paid according to the terms of payment, but in any case before the seminar begins.
  • If you are prevented from attending the seminar, please inform us at least 24 hours in advance. We will then find a solution for you e.g. refund of the amount or a new date.

If you have any questions, please do not hesitate to contact us.

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SEO Seminar (English)
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* zuzüglich MwSt. Erläuterung: Freie Plätze vorhanden Nur wenige freie Plätze vorhanden Leider ausgebucht

Binding Registration SEO Seminar (English)

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