ONLINE MARKETING FOR STARTUPS: Successful SEO – English

SEO seminar, TU Berlin – Centre for Entrepreneurship (CfE)

Date: 27.11.2017

Speaker: Gaby Lingath, Link SEO

Learn the basics of SEO. This seminar is designed to give participants an in-depth look at the main components of SEO:

  • On-page SEO
  • Off-page SEO
  • Content marketing
  • Monitoring and reporting

SEO is an integral part of online marketing. You can think of it as one of the most important ways to get more traffic on your website.

Google – as the most popular search engine in Germany, can potentially drive substantial amounts of traffic to your site. So, you should pay close attention to how it generates its results and how it interprets a website.

Small business owners, entrepreneurs starting their own businesses, and freelancers can avail themselves of internet marketing opportunities like search engine optimization to improve their performance. If you want to attract more visitors to your website, this seminar can give you some insights and also show you some SEO mistakes you need to avoid.

Content

1. Introduction to SEO

  • Introduction to SEO, browsers, hosts, content management systems (CMS)
  • Search Engine Result Page – SERP
  • Organic SERP

2. Technical SEO

  • Best Practices
  • Tips for programmming a website
  • Secure websites

3. Keyword Research

  • SEO keyword research overview
  • Shorthead- and long-tail-keywords
  • Tools

4. On-Page SEO

  • Optimized website structure and usability
  • Optimized meta tags
  • Optimized content

5. Off-Page SEO

  • Content marketing
  • High quality backlinks

6. Monitoring, reporting

  • SEO tools to use

Sign up

Sign up: TU Berlin, Centre for Entrepreneurship (CfE)
Date / Time: 27.11.2017, 10:00 – 16:00 Uhr
Location: StarTUp Incubator der TU Berlin, Hardenbergstraße 38, 10623 Berlin
Gaby Lingath