SEO seminar in English: Successful SEO

Understand the basics of search engine optimization SEO

All seminars take place online.

This open seminar is designed for beginners and can be booked inhouse as well. You will have a thorough look at all main components of SEO:

  • On-page SEO
  • Off-page SEO
  • Content marketing
  • Monitoring and reporting
SEO is an integral part of online marketing. You can think of it as one of the most important ways to get more traffic on your website. The search engine Google, can potentially drive substantial traffic to your site. Learn how it generates its results and interprets a website. If you want to attract more visitors to your website, this course can give you some insights on how to implement SEO successfully and avoid common mistakes.


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  1. Target audience
  2. Agenda
  3. Speaker
  4. Date/Time/Price
  5. Binding Registration

1. Target audience

Small and medium-sized businesses, entrepreneurs starting their own businesses, and freelancers can benefit from internet marketing opportunities like search engine optimization to improve their revenues.

  • Marketing Manager
  • Online Marketing Manager
  • PR Manager
  • CEO
  • Online Editor
  • Individuals working in marketing and PR

2. Agenda

10:00 – 11:30 Introduction to SEO, Technical SEO and Keyword Research

  • Major Google algorithm updates
  • Technical SEO e.g. coding, page speed, duplicate content, robots.txt and sitemap.xml
  • Keyword Research – What does your target audience look for? Which words do they use to look for your products and services? Tips & tools

11:45 – 13:00 On-Page-Optimization

On-Page-Optimization – How can you optimize your website for a better ranking, more clients and a growing business? Tips & tools for analysis and optimization:
  • Concept & structure of the website & usability – What is your business objective? Is your website aligned with your targets?
  • URL, title & description – How to optimize the snippets of your website on search engine result pages (SERP).
  • Headings, images, media – How to improve headings, images and media for search engines?
  • Internal links – for optimized usability and higher ranking.

14:00 – 15:30 Off-Page-Optimization & Content Marketing

The complex world of Off-Page-Optimization.
  • Organic linkbuilding
  • Content-Marketing

15:45 – 17:00 Monitoring

You will get an insight on
  • Free SEO tools
  • Google Analytics
  • Google Search Console
  • KPI – Key Performance Indicators – Which KPIs are useful to measure your success in oline-marketing?

3. Speaker

Gaby Lingath, SEO, Speaker and SEO consultantDiplom-designer (FH) Gaby Lingath is the owner of Link SEO, a Berlin based agency. She works as an independent consultant and project manager in online marketing for more than 10 years. She is an established trainer and speaker eg at Technische Universität Berlin (TU Berlin), Universität der Künste Berlin (UdK Berlin), IBB programm Coaching BONUS, Gründerinnenzentrale and

4. Date/Time/Price

The price of 649 EUR (plus VAT) includes:
  • Seminar
  • Small groups – max. 6 participants
  • Extensive seminar papers – printed and digital as PDF
  • Certificate available
  • Snacks and Drinks
  • Business Lunch
  • Free Wi-Fi access


    • seminar room
    • seminar room
      Anklamer Straße 38
      10115 Berlin
    01.12.2020 10:00 Uhr – 17:00 Uhr
    SEO Seminar (English) Link SEO
    649,- € *
    book now

* all prices plus VAT

  • Information:
  • places available
  • limited places available
  • fully booked

Further seminar dates on request

6. Binding Registration

* Die markierten Felder sind Pflichtfelder.

Die in dem Kontaktformular erhobenen Daten verarbeiten wir nur zum Zwecke der Bearbeitung Ihrer Kontaktanfrage gemäß den gesetzlichen Bestimmungen. Einzelheiten zum Umgang mit Ihren personenbezogenen Daten entnehmen Sie bitte unserer Datenschutzerklärung.

Es gelten die Teilnahmebedingungen der Veranstalterin.

Gaby Lingath