Google Ads seminar in English

Create successful Google Ads campaigns

All seminars take place online.

This open Google Ads seminar is designed for beginners and can also be booked as an inhouse seminar. Execution from the first booking. For groups please ask for individual prices.

For many companies, advertising with Google Ads is an interesting way to reach potential customers. The text, picture and video ads created in Google Ads are published in the Google search results or in the display network, on YouTube among others.

Google ads & extensions, audiences, ad schedule and bidding – There is a lot to consider when creating a successful google ads campaign. In this one-day seminar we will give you an insight into these settings and we will create a campaign together.

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Do you have marketing goals for your Google Ads campaigns?

We will introduce you to procedures and show you techniques with which you can improve your ROI (Return on Investment).

  1. Target audience
  2. Agenda
  3. Speaker
  4. Date/Time/Price
  5. Binding Registration

1. Target audience

Small and medium-sized businesses, entrepreneurs starting their own businesses, and freelancers can benefit from online marketing opportunities like Google Ads to improve their revenues. This seminar is aimed at people from companies and agencies who are responsible for Google Ads, or would like to deal with this topic:

  • Marketing Manager
  • Online Marketing Manager
  • CEO
  • Individuals working in marketing and distribution
  • Entrepreneurs, Start-ups, Freelancer

2. Agenda

Get to know Google Ads and get a little deeper into it. You will be able to develop and implement Google Ads campaigns or work more efficiently with your agency.

10:00 – 11:30 Campaign planning and keyword research

What do you want to achieve with your Google Ads campaign? Are you planning an image campaign or do you want to sell, or generate addresses? What do reach, click rate and actual conversion mean for your company?
  • Introduction to Google Ads
  • Tips for budget planning
  • Introduction to keyword research

11:45 – 13:00 How to create a Google Ads campaign?

Creating campaigns tailored to your online marketing goals is the aim you want to achieve. Which campaign settings offer good prerequisites – get to know different possibilities:
  • Introduction to Google Ads campaign settings
  • Create a Google Ads campaign in the search network
  • Create a Google Ads campaign in the display network
  • What types of ads does Google Ads support?
  • Tips on formats

14:00 – 15:30 Google Ads extensions

Google Ads offers you further possibilities to make the presence of your ads even more interesting and comprehensive.
  • sitelink extensions
  • Call extensions
  • Location extensions
  • Callout extensions
  • Structured snippet extensions
  • additional information etc.

15:45 – 17:00 Conversion tracking and reports

Which conversion do you want to capture? How do you set up conversion tracking in Google Ads? How do you create reports in Google Ads to monitor the performance of your ads?
  • Configure conversion tracking
  • Create reports: Reports Editor, segments and dimensions

3. Speaker

Gaby Lingath, SEO, Speaker and SEO consultantDiplom-designer (FH) Gaby Lingath is the owner of Link SEO, a Berlin based agency. She works as an independent consultant and project manager in online marketing for more than 10 years. She is an established trainer and speaker eg at Technische Universität Berlin (TU Berlin), Universität der Künste Berlin (UdK Berlin), IBB programm Coaching BONUS, Gründerinnenzentrale and

4. Date/Time/Price

The price of 649 EUR (plus VAT) includes:
  • Seminar
  • Small groups – max. 6 participants
  • Extensive seminar papers – printed and digital as PDF
  • Attendance certificate available
  • Snacks and Drinks
  • Business Lunch
  • Free Wi-Fi access
  • Information:
  • places available
  • limited places available
  • fully booked

Further seminar dates on request

5. Binding Registration

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